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Breakthrough innovations.
Shifting strategies. Emerging patterns.
The future of marketing and creativity, straight to your inbox.
Breakthrough innovations.
Shifting strategies.
Emerging patterns.
The future of marketing and creativity, straight to your inbox.
Breakthrough innovations.
Shifting strategies.
Emerging patterns.
The future of marketing and creativity, straight to your inbox.
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The death of nuance: When the 'prompt' replaces the brief, is creative essence lost?
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The best AI for marketing in 2026 : the best solutions to stimulate creativity and strategy
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Brand Consistency : Definition, challenges and impact on revenue in 2026
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Advocacy for 'Slow Content': Produce less so that the algorithm respects you more
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The "black box" syndrome: how to regain control over algorithmic marketing decisions
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Will AI replace project managers ? Why human leadership is becoming the scarcest resource in 2026
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The validation paradox: Why your approval processes are slowing down your Time-to-Market
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AI agents and project management: How to move from tools that execute to agents that decide
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Managing without AI in 2026: The hidden cost of organizational obsolescence
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Invisible Architecture: How Your Folder Structure Unconsciously Dictates Your Marketing Strategy
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Enterprise Project Management (EPM): Strategic Guide to Governance and Profitability
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Why the 'classic' Agile method has become the #1 brake on your creative productivity
IA & AUTOMATISATION
Agentique AI vs Automation: What a difference for your 2026 budget
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Your next Art Director will be a Curator: The shift from creation to selection.
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The A/B Testing Tyranny: How the cult of instant performance is diluting your brand identity
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From execution to autonomy: How agentic AI redefines competitive advantage for brands in 2025
IA & AUTOMATISATION
IA and Brand safety : How to automate content compliance at scale ?
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The AI Imperative for value creation : How marketing leaders must redefine their operating models for 2026
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How an AI agent integrated into your collaborative workflow multiplies your ideas and generates your campaign assets.
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Controlling timeliness : How project management software eliminates deadline uncertainty for creative teams.
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How ai agents revolutionize creative project management and redefine team productivity
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The dilemma of 'build vs. buy' ai : when does a saas platform become more cost-effective than in-house autonomous agent development ?
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External access security : Practical guide for governing shared resources during outsourcing
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Practical guide : Integrating asset management into the collaborative workflow (best practices)
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How a collaborative platform naturally integrates asset management into the project
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How review links replace email and reduce the creative asset validation cycle by 75%
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Improving your deliverables' quality : measuring the impact of task management and collaborative workflow
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Why planning is an essential pillar for agencies : the true cost of imprecision ?
IA & AUTOMATISATION
Where should applied ai intervene to maximize the impact of marketing campaigns ?
AGENTIC IA
How AI agentizes market data to write strategic pre-creation recommendations.
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From execution to observation : 5 advanced methods to train your AI agent at creative quality
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Project Retrospective Analysis : The Method to Identify the 3 Bottlenecks That Slowed Down Your Last Campaign.
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Deliverable list checklist: common errors in defining formats for multichannel campaigns.
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Going from 7 to Just 1 File: How versioning simplifies your deliverable list and reduces errors
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What is the true cost of not centralizing your assets ?
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How a Planning tool manages priorities without fragmenting the team.
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Switching to SaaS Project Management : The Hidden Cost of Free Tools (and the Benefits of an All-in-One Solution)
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Practical Guide: 8 Project Management Mistakes to Avoid for a Successful Collaborative Workflow
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The Complete 2025 Guide: 5 Steps to launch, monitor, and close a successful marketing project
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How to accelerate asset validation through collaborative annotation
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Performance, Deadlines, Quality: How to measure the effectiveness of your project management ?
IA & AUTOMATISATION
Micro-automations that truly change the lives of teams: Applied AI for simple workflows and massive time savings
AGENTIC IA
AI Agents and Brand Vision : Can AI agents truly embody a long-term brand vision?
AGENTIC IA
Agentic AI : How an Agentic AI Can automate editorial planning.
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What role does creativity play in a structured project-management environment ?
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Marketing Asset Management : The key to reducing the Time-to-Market (T-T-M) of campaigns
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Generative AI and Marketing : How artificial intelligence becomes the playground to test new marketing concepts
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Continuous optimization : how AI can learn from your results and improve your processes
AGENTIC IA
How to train an Agentic AI to understand your brand tone
IA & AUTOMATISATION
Implementing effective AI governance: framework, steering, and control
AGENTIC IA
Can the Agentic AI manage your social networks? Analysis, real uses and limits
PRACTICAL GUIDE : ADVICE
How to create an effective creative brief: complete practical guide and checklists
PRACTICAL GUIDE : ADVICE
How to Capitalize on Lessons Learned from a Completed Project: A Practical Guide for Creative Teams
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Centralization vs. decentralization: which asset management model for a modern organization?
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5 common mistakes in marketing project management (and how to avoid them)
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Agentic AI : the concrete use cases that are transforming marketing and creative workflows in 2025
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Has the digitalization of project management led to a loss of sense of community?
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Automation and AI : accelerate creative production without losing quality
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Doing more with less : how AI and automation are redefining productivity
AGENTIC IA
How to prepare your data for the Agentic AI : the reference checklist 2025
PRACTICAL GUIDE : ADVICE
How to document your projects : the practical guide for more clarity and efficiency
PRACTICAL GUIDE : ADVICE
How to define roles and responsibilities in a project team : practical guide for effective collaboration
ASSET MANAGEMENT
How to manage the usage rights of your marketing assets?
PROJECT MANAGEMENT
Adapting your project management to marketing campaigns : universal method or tailor-made approach ?
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How to effectively coordinate multiple teams on a marketing campaign
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How to choose the best project management software for your marketing or creative team
IA & AUTOMATISATION
Train marketing teams in AI : essential skills for successful digital transformation
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Transparency and trust : why it becomes essential to indicate when content is generated by AI
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When the AI agent becomes your internal analyst : generate recommendations even before you ask the question
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AI Agentic and ethics : how far to let an intelligence act for you?
PRACTICAL GUIDE : ADVICE
Checklist for a frictionless campaign launch : from brief to delivery
PRACTICAL GUIDE : ADVICE
Content audit : the method to understand what works (and what your audience is tired of)
ASSET MANAGEMENT
The 2026 trends in asset management: generative AI, automation, and hybrid governance
ASSET MANAGEMENT
How to protect your marketing assets against leaks and unauthorized uses | Digital Asset Guide
IA & AUTOMATISATION
Creating viral content with AI : strategies, tools and best practices for 2025
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5 areas of marketing where automation saves (and loses) time
AGENTIC IA
How AI agents automate competitive intelligence: guide for marketing and strategic teams
AGENTIC IA
Intelligent agents: how AI agencies improve the detection of emerging trends
ASSET MANAGEMENT
How poor asset versioning can ruin a marketing campaign
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When your content accumulates: how to filter to keep only the impact
PRACTICAL GUIDE : ADVICE
Developing a campaign in several formats: step-by-step practical guide to maximize engagement
PRACTICAL GUIDE : ADVICE
Best practices for reusing your content without losing its impact | 2025 Practical Guide
PRACTICAL GUIDE : ADVICE
Build an editorial calendar focused on the real needs of your audience
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The 7 content formats that generate the most engagement in 2025
AGENTIC IA
Intelligent automation: how AI agentics helps to make better marketing decisions
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Create internal guidelines to speed up the validation of your content and strengthen your asset management
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How to define an effective naming and versioning strategy
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Creating content that resonates: how generative AI transforms brand storytelling
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Data Risks in AI : guide for brands & marketing teams
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The future of automation: exploring the potential of AI agentic in marketing & communication business processes
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Brand ecosystems: how marketers build connected and sustainable strategies
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Creating a powerful customer experience: key principles and impact indicators
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Organization of marketing files: how to avoid duplicates and waste of time
ASSET MANAGEMENT
A single hub for all your content: how centralized asset management transforms collaboration
PROJECT MANAGEMENT
From idea to brief: how to effectively structure the launch of a creative project
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Agile Retro-Planning: how to effectively synchronize your creative and marketing teams
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Combining creativity and efficiency: the keys to a successful project management
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Key to multichannel success: how project management structures your strategy
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Centralization and intelligence: AI at the heart of new marketing collaboration
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Generative AI vs Analytical AI: what are the differences for marketing teams?
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AI agentic and the transformation of consumer experience: what brands need to know
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Accountability and transparency with agentic AI: new benchmarks for marketers
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How to effectively structure the production of a multi-channel video campaign in 2025
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Content declination: tips for creating effective assets on each network
PROJECT MANAGEMENT
Managing your resources and deadlines: the art of balancing creativity and efficiency
ASSET MANAGEMENT
How to collaborate effectively on your marketing assets thanks to comments and annotations
ASSET MANAGEMENT
From creation to dissemination : why a well-managed asset lives longer
IA & AUTOMATISATION
The Future of 'Snackable' Content: How AI is Shaping TikTok, Reels, and Shorts
IA & AUTOMATISATION
AI and print: how far can artificial intelligence transform the creation of posters and advertising brochures?
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AI and cross-cultural campaigns: adapt a global message to each market
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How AI simplifies managing your asset library in 2025
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Strategic planning 2.0: Using AI to predict creative trends
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Produce creative retargeting campaigns with AI
IA & AUTOMATISATION
AI and Multilingual Campaigns: How to Quickly Create Localized and Engaging Content
AGENTIC IA
Agentic AI and Small Language Models (SLMs): Accelerating Innovation and Accessibility
IA & AUTOMATISATION
2025 Trends for Agentic AI in Advertising and Marketing
IA & AUTOMATISATION
AI and Multichannel Asset Production: Reducing Costs, Boosting Creativity
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How AI Can Generate Ready-to-Shoot Video Scripts
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How to Use AI to Reduce Time-to-Market for Your Marketing Campaigns in 2025
AGENTIC IA
Complete Workflow: From Asset Creation to Editing with an AI Agent
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Project Management : Driving Creativity and Innovation
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